The Ocala Chapter of the Florida Public Relations Association (FPRA) will feature a guest speaker that will discuss “storyselling” at this month’s professional development meeting.

The meeting will take place on Friday, September 20, from 12 p.m. to 1 p.m. with networking starting at 11:30 a.m. It will be held at the College of Central Florida Ewers Century Center (3001 S.W. College Road).

The featured speaker, Lorri Silvera, will discuss “storyselling,” the idea about how to create buy-in, raving fans, and profit through the power of story. Learn about the essential elements of story and how to successfully implement them. Silvera will share actual case studies and campaigns that have generated millions of dollars in sales, created extensive social media engagement and grown local and international brands.

The Ocala Chapter invites all interested public relations practitioners to the meeting. The cost is $25 for guests and $22 for members who are not prepaid. Reservation deadline is Monday, Sept. 16. Visit the Florida Public Relations Association Ocala website to secure a reservation.