The Ocala Chapter of the Florida Public Relations Association will be hosting its COMMference: Conference for Communicators in downtown Ocala next week.
The conference will take place on Friday, May 20, from 8 a.m. to 4:15 p.m., at the Hilton Garden Inn (120 E Silver Springs Boulevard).
Those who attend the conference will have the opportunity to hear from a selection of Florida’s top public relations professionals as they share their experience and strategies in dealing with the world’s leading communications challenges.
The conference is open to FPRA members and the public. Nonmembers have the option of attending a half-day session ($65) or the full event ($105).
For members, the rate ranges from $50 (half-day session in the morning or afternoon) to $95 (full event). A $20 rate is also available for students who are enrolled in a communications program.
Morning sessions include breakfast, lunch is included with the afternoon sessions, and both meals are included for the full day.
The following presenters will be featured at the conference:
- Nathan Crock (director of NewSci Labs) will examine the current state of Artificial Intelligence and its impact in public relations.
- Ashley Jeffery (senior manager of media communication for the West Florida Division of AdventHealth) will discuss managing crisis and communications for a large corporation with a small team, and the best practices for communicating fast-changing information and integrating social media into successful media opportunities.
- Tina Banner (APR, CPRC, assistant director of social media and digital communities for the University of Florida Office of University Advancement) will explore the best practices for communicating on social media with relevant and engaging content.
- Tammy Gantt (associate vice president of the Florida Thoroughbred Breeders and Owners Association) will highlight the communicators’ role in Diversity, Equity, and Inclusion.
There will also be a media panel moderated by Kevin Christian (APR, CPRC, director of public relations for Marion County Public Schools), as well as networking opportunities.
For more information on the upcoming conference, or to register, visit the FPRA Ocala Chapter COMMference webpage.