An artist, a realtor, and a “mattress guy” are just a few of the local social media influencers who have amassed millions of views on social media through highlighting Ocala and Marion County’s robust history, its businesses, and its residents.
Over the past several years, individuals across a variety of industries in Ocala and Marion County have taken to social media to share their stories.
From videos showcasing local restaurants and new business openings, to others that delve into the history of Marion County, local influencers are elevating the community while also offering tips on how others can improve their social media presence.
One of those individuals is Drew Ramasco, a firefighter who is better known as “The Ocala Mattress Guy.” Ramasco owns and operates Mattress By Appointment in Ocala, leveraging his social media presence to both highlight his service and create laughs for his audience.
Ramasco frequently posts comedic skits that engage potential customers and simultaneously promote his business model of wholesale pricing and personalized, by-appointment service. He often refers to himself as a “one-man shop,” highlighting his role as a sole proprietor.
Ramasco’s videos, which often hint at a potential resemblance to Super Mario, or his life as a firefighter, husband, and father, have amassed millions of views across his various social platforms. Follow Drew Ramasco on Facebook, Instagram, or TikTok.
Another influencer making a big local splash is Eliezer “E.J.” Jose Nieves, who has successfully parlayed his artistic endeavors, including several local public murals of note, into a powerful social media presence. Nieves has amassed tens of thousands of followers across his Facebook, Instagram, and TikTok profiles, with many of his videos being viewed tens of thousands of times.
Nieves regularly shares content that touches on a wide array of topics, including opinions on local developments, reviews of various local dining establishments, and tips for other aspiring influencers and content creators on how they can maximize their online returns.
His content engages a broad audience, and his videos are often personalized with his own flare, touching on his Christian faith, his Puerto Rican heritage, dating in Ocala, and dozens of other topics. Recently, one of his many viral videos touched on the sale of bear-shaped cups at Starbucks locations across the United States.
Beyond the social media sites, Nieves remains a recognized artist for several public works of art, including high-profile murals at the Paddock Mall and on the Boys & Girls Club of Marion County. Consider supporting a local influencer and follow EJ on Tiktok, Instagram, or Facebook.
Another influencer making a big local splash is realtor Steve Billington, who has established a dedicated online presence as a primary resource for those interested in fun historical facts, real estate market updates, and other referential information. His videos have amassed millions of views across his social platforms.
A father and husband, Billington frequently uploads videos that teach consumers about the Ocala area and that offer insight into buying, selling, and potentially investing in the market. He’s also used his platform for several fun, light-hearted stories about the community, regularly referring to classic local lore like the Ocala Cobra.
Billington leverages technology and his knowledge of Marion County to connect with people who are relocating to the area, giving him a prominent voice in the local housing and community discussion. Follow Steve Billington on YouTube, Facebook, or Instagram.
Although these three men are good examples of influencers making a difference every day in Ocala and Marion County, there are dozens of others that also shine a light on local topics every day, demonstrating the growth of digital platforms as vehicles to create, promote, and highlight local stories.
Do you know a social media influencer in Ocala or Marion County that is making a difference with their content? Share their story.